{"id":6605,"date":"2016-12-22T03:06:47","date_gmt":"2016-12-22T10:06:47","guid":{"rendered":"http:\/\/brutalhammer.com\/?p=6605"},"modified":"2016-12-22T03:12:28","modified_gmt":"2016-12-22T10:12:28","slug":"schnapps-without-shame","status":"publish","type":"post","link":"https:\/\/brutalhammer.com\/schnapps-without-shame\/","title":{"rendered":"Schnapps Without Shame"},"content":{"rendered":"
Well, maybe a little shame. But it’s been 30 years since the introduction in North America of the hundred-proof shooter Rumple Minze, which rescued schnapps from girly-drink purgatory. <\/p>\n
In those days, peach schnapps and the Fuzzy Navel were the fashion. DeKuyper’s Peachtree Schnapps<\/a> (at a meager 48 proof) was the hot seller, moving over a million cases<\/a> of its dubious product in the mid-1980s. <\/p>\n Along came Rumple Minze Peppermint Schnapps, at that time imported from West Germany by Paddington Corporation. Billed as “white magic from the Black Forest” and “the taste beyond bold,” it had a far higher ABV than typical schnapps, and sold in slick-looking bottles with black and gold labels featuring a double-headed eagle. Minze also got heavy advertising support in the early days, usually in men’s magazines like Playboy<\/em> and Field & Stream<\/a><\/em>. The (excellent) artwork always had the same theme: an armored, Teutonic warrior-maiden riding a polar bear. The not-so-subtle message: Here’s a schnapps that serious drinkers can order without shame.<\/p>\n