{"id":5556,"date":"2016-07-01T02:44:51","date_gmt":"2016-07-01T08:44:51","guid":{"rendered":"http:\/\/brutalhammer.com\/?p=5556"},"modified":"2016-07-01T02:44:51","modified_gmt":"2016-07-01T08:44:51","slug":"time-cage-beast","status":"publish","type":"post","link":"https:\/\/brutalhammer.com\/time-cage-beast\/","title":{"rendered":"Time to Cage the Beast?"},"content":{"rendered":"

Formerly a favorite brew of the underage and the broke, so-called Milwaukee’s Best (aka “Beast”) has fallen upon hard times. A dismal report<\/a> released in December revealed that it’s shipping a mere 510,000 barrels per year — fewer than any other major brand except Bud Select. If Bud Select is the company the Beast is keeping these days, maybe it’s time to end its reign of terror.<\/p>\n

Beast was spawned by the Gettelman Brewing Company<\/a>, a tiny operation that was once the next-door-neighbor of Miller Brewing in Milwaukee. Gettelman Beer was apparently a local favorite in Olden Days, when its bottle-shaped mascot “Fritzie”<\/a> spouted the rousing slogan, “Let’s have a Beer!” Milwaukee’s Best was the cheapo version of Gettelman’s flagship brand.<\/p>\n

In 1961 Miller devoured its neighbor, putting Gettelman to rest; but the Miller honchos decided to keep Milwaukee’s Best around. For a long time it looked like a good decision. The Beast rampaged beyond Wisconsin to become a national brand, and turned into a solid competitor on the bottom shelf of the beer aisle.<\/p>\n

Nowadays Milwaukee’s Best bills itself (according to the MillerCoors official site<\/a>) as “brewed for a man’s taste.” Finally getting a little advertising support, viral videos for Beast that launched in 2006 show unmanly men –the kind who pat the grease off their pizza slice<\/a>, for example, or coddle puppies<\/a> — crushed into the earth by enormous falling beer cans.<\/p>\n

Of course, if the Beast’s handlers want to embrace the old-fashioned notion that beer is for men, that leaves half the population behind. Maybe that’s why Beast is in such drastic decline.<\/p>\n

Another reason is that it’s swill, competing with plenty of other swill — and somebody<\/i> has to come in last place. If it is time to cage this Beast, few will mourn its departure.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Formerly a favorite brew of the underage and the broke, so-called Milwaukee’s Best (aka “Beast”) has fallen upon hard times. A dismal report released in December revealed that it’s shipping a mere 510,000 barrels per year — fewer than any other major brand except Bud Select. If Bud Select is the company the Beast is […]<\/p>\n","protected":false},"author":101,"featured_media":5560,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[47],"tags":[1621,75,1620,1618,334,1619],"_links":{"self":[{"href":"https:\/\/brutalhammer.com\/wp-json\/wp\/v2\/posts\/5556"}],"collection":[{"href":"https:\/\/brutalhammer.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brutalhammer.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brutalhammer.com\/wp-json\/wp\/v2\/users\/101"}],"replies":[{"embeddable":true,"href":"https:\/\/brutalhammer.com\/wp-json\/wp\/v2\/comments?post=5556"}],"version-history":[{"count":0,"href":"https:\/\/brutalhammer.com\/wp-json\/wp\/v2\/posts\/5556\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brutalhammer.com\/wp-json\/wp\/v2\/media\/5560"}],"wp:attachment":[{"href":"https:\/\/brutalhammer.com\/wp-json\/wp\/v2\/media?parent=5556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brutalhammer.com\/wp-json\/wp\/v2\/categories?post=5556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brutalhammer.com\/wp-json\/wp\/v2\/tags?post=5556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}