{"id":2697,"date":"2015-06-01T10:11:44","date_gmt":"2015-06-01T16:11:44","guid":{"rendered":"http:\/\/brutalhammer.com\/?p=2697"},"modified":"2015-06-01T10:11:44","modified_gmt":"2015-06-01T16:11:44","slug":"nothing-says-barbecue-like-lord-calvert","status":"publish","type":"post","link":"https:\/\/brutalhammer.com\/nothing-says-barbecue-like-lord-calvert\/","title":{"rendered":"Nothing Says Barbecue Like Lord Calvert"},"content":{"rendered":"
I’ll leave the good stuff to Mr. Dylan Jesse<\/a>. Being a man of modest means, and very thirsty, the best I can do is slum on the bottom shelf with the likes of Lord Calvert Canadian Whisky.<\/p>\n In a reminder that Lord C still exists, parent company Luxco <\/a>has declared summer 2015, in ALL CAPS, the “SUMMER OF THE COW!” <\/a>Visitors to the Lord’s Facebook page (don’t bother trying to register directly, the link provided in Luxco’s press release does not work) have chances all summer to win barbecue paraphernalia. One lucky winner will be awarded a whole cow, or at least 600 pounds of beef, and a freezer to store it in.<\/p>\n How the mighty Lord has fallen. Lord Calvert used to be considered a premium brand, or tried to be; I remember seeing flashy ads for it like the one pictured here in old issues of Playboy<\/i> and Sports Afield. <\/i>Now it’s in the stable of the aforementioned Luxco, a non-distilling producer headquartered, not in Canada, but in St. Louis, Missouri. Luxco is mainly known for peddling Everclear, but lately it’s been adopting orphan brands no one else wants, like Rebel Yell and Ezra Brooks bourbons, and (in 2012) Lord Calvert.<\/p>\n