{"id":1831,"date":"2015-04-01T01:25:21","date_gmt":"2015-04-01T07:25:21","guid":{"rendered":"http:\/\/brutalhammer.com\/?p=1831"},"modified":"2015-04-01T01:25:21","modified_gmt":"2015-04-01T07:25:21","slug":"new-study-serves-a-bitter-brew-to-nanny-staters","status":"publish","type":"post","link":"https:\/\/brutalhammer.com\/new-study-serves-a-bitter-brew-to-nanny-staters\/","title":{"rendered":"New Study Serves a Bitter Brew to Nanny-Staters"},"content":{"rendered":"
Gently shielded from shocking images of adults enjoying alcohol, we are all thankfully spared the horror of \u201cunderage\u201d 20-year-olds trying to score booze and drunken mobs storming the liquor stores. So the nannies would have you believe.<\/p>\n
But a recent study<\/a> published by University of Texas professor Gary Wilcox gives the lie to such babble. Wilcox and his team of Ph.D.-candidate researchers studied per capita sales of alcohol in the U.S. from 1971 to 2011 and found that per capita consumption remained relatively constant. Expenditures by beverage companies on alcohol advertising, however, rose 400%. The obvious conclusion is that booze advertising does not create new drinkers — all it amounts to is a fierce battle for the attention of customers who already drink<\/a>:<\/p>\n “Since the overall alcohol market is not growing, competition for a greater share of that market is intense and constant,” Wilcox said. “Brands try to increase their revenue through stronger, more innovative marketing efforts like advertising.<\/p><\/blockquote>\n