{"id":1271,"date":"2015-03-12T02:50:26","date_gmt":"2015-03-12T08:50:26","guid":{"rendered":"http:\/\/brutalhammer.com\/?p=1271"},"modified":"2015-03-13T00:54:44","modified_gmt":"2015-03-13T06:54:44","slug":"back-to-the-future-the-latest-lamentable-attempt-to-bring-back-wine-coolers","status":"publish","type":"post","link":"https:\/\/brutalhammer.com\/back-to-the-future-the-latest-lamentable-attempt-to-bring-back-wine-coolers\/","title":{"rendered":"Back to the Future: The Latest Lamentable Attempt to Resurrect Wine Coolers"},"content":{"rendered":"

Not even Doc Brown<\/a> could dream this up.<\/p>\n

As noted here<\/a> at The Brutal Hammer, a California winery called Truett-Hurst is trying to revive the rotting corpse of that 1980s relic, the wine cooler.\u00a0 Such attempts have been made before<\/a>, and failed.\u00a0 The angle this time is that the coolers will be packaged in aluminum cans.<\/p>\n

This is an obvious attempt to piggyback on the growing trend<\/a> of selling canned table wine.\u00a0 Wine-in-a-can has always seemed pointless to me (unless maybe you wanted to try shotgunning wine) but harmless enough.\u00a0 It does seem to have a degree of popularity among hipster types.<\/p>\n

Thus the mad geniuses at Truett-Hurst decided to throw their hat in the ring with the world’s first canned wine cooler.\u00a0 As Truett-Hurst CEO Phil Hurst said, “we’re putting the cooler back into wine coolers.”<\/p>\n

Uh, ok.<\/p>\n

A few 80s wine coolers have managed to stick around, such as Bartles & Jaymes — the Gallo Empire is an Irresistible Force — but I see no groundswell of enthusiasm for a new brand, canned or not.\u00a0 Mention wine coolers to anybody who lived through the 80s and they just smirk.\u00a0 As for younger drinkers, they have far, far better options\u00a0today than we\u00a0had then.\u00a0 Hell, if you really want a wine cooler that badly, it’s easy enough to whip one up yourself<\/a>.<\/p>\n

Unless Truett-Hurst has a flux capacitor, I\u00a0suspect this DeLorean of an idea is headed for a crash.<\/p>\n","protected":false},"excerpt":{"rendered":"

Not even Doc Brown could dream this up. As noted here at The Brutal Hammer, a California winery called Truett-Hurst is trying to revive the rotting corpse of that 1980s relic, the wine cooler.\u00a0 Such attempts have been made before, and failed.\u00a0 The angle this time is that the coolers will be packaged in aluminum […]<\/p>\n","protected":false},"author":101,"featured_media":1274,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[47],"tags":[378,200,380,384,383,387,382,381,385,235,78,379,386],"_links":{"self":[{"href":"https:\/\/brutalhammer.com\/wp-json\/wp\/v2\/posts\/1271"}],"collection":[{"href":"https:\/\/brutalhammer.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brutalhammer.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brutalhammer.com\/wp-json\/wp\/v2\/users\/101"}],"replies":[{"embeddable":true,"href":"https:\/\/brutalhammer.com\/wp-json\/wp\/v2\/comments?post=1271"}],"version-history":[{"count":0,"href":"https:\/\/brutalhammer.com\/wp-json\/wp\/v2\/posts\/1271\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brutalhammer.com\/wp-json\/wp\/v2\/media\/1274"}],"wp:attachment":[{"href":"https:\/\/brutalhammer.com\/wp-json\/wp\/v2\/media?parent=1271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brutalhammer.com\/wp-json\/wp\/v2\/categories?post=1271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brutalhammer.com\/wp-json\/wp\/v2\/tags?post=1271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}